Twitter needs no introduction – it is one of the most popular social networks out there with over 350 million members. What we intend to focus on here is how Twitter can help you if you are the owner of a small CPA firm.
Twitter may have a limit of 140 characters per tweet, but it can be a powerful marketing tool for your CPA firm, and can help you get your message across more effectively. Whether it is marketing, promotion or communication, Twitter helps you do that in a more persuasive manner. Let’s find out more about the Twitter Advantage for CPA firms.
Monitor your Online Reputation using Twitter
Social media can be a brutal medium for business owners. It doesn’t take long for customers to turn against you; often it takes a single negative feedback to turn the tide against your business. That’s why it is important to monitor your online reputation as closely as possible on Twitter and do the damage control before the issue becomes unmanageable. Twitter gives you the tools to do this more aggressively and incisively.
Use the Twitter Feed to embellish your Website or Blog
Often, it becomes difficult to manage both your website or blog and your Twitter account. Just because you use Twitter more often does not mean you will have to neglect looking after your website. Your Twitter Feed can be integrated into your website or blog. This way, you will be able to engage your customers more effectively and update information about your business in real time. This also ensures a steady stream of fresh content which livens up the atmosphere on your site.
Get in touch with Clients via Twitter
Twitter also helps you build a relationship with clients and seek potential business partners. Twitter allows you to send private messages to select clients and exchange critical information related to the business. You can share important private messages related to work very quickly on Twitter and do so in absolute secrecy.
Use Twitter as a PR tool
Twitter is a terrific PR tool and helps generate advance publicity for your CPA firm. In particular, Twitter helps you to respond to a critical situation more effectively. The fastest way to respond to a negative rumor about your business and set the record straight is through Twitter.
Monitor Your Competitors on Twitter
As the owner of a small CPA firm, you may lack the resources to conduct extensive market research on your competitors. But one of the easiest ways to find out how your competitors are doing is from Twitter. You can find out about the offers or deals being given by them to clients and learn about their customer engagement strategy simply by having a look at their Twitter feed.
Engage with Clients more effectively on Twitter
Twitter is a great way to communicate with your clients, to engage them and to get them involved in your business. It allows you to offer special deals and incentives to them in a way that doesn’t seem too intrusive. Twitter helps you to reach out to your clients more effectively and steers them more effectively in a more profitable direction. It ensures that you reach the most number of prospective clients in the shortest time.