Does your accounting firm have a conversion-friendly website? A well-designed, functional website gives an impression of commitment and professionalism to your visitors. Your accounting firm website should not only be a place to display your services, but also be an integral part of your business.
A solid online presence is essential for any modern accounting firm. A website is the key part of that online presence. So, instead of going for a generic, uninspiring design, your accounting firm should focus on having all the essential website features that make it different from other business websites.
Though no two accounting firm website will be the same, here are five must-have features that you shouldn’t ignore.
1. Your website must represent your brand
Branding is very important for any business. So the content and visuals of your website must align with your brand image. There must be some properties of your website that make your business easily identifiable to your clients.
Without clear communication and branding strategies, you won't achieve your business goals. Your website must give a clear message and have proper call-to-action buttons. It must state which services your firm offer and what makes it qualified to provide those services. There should not be any ambiguity regarding any business information.
Your accounting firm’s website must have an in detail about us page. Also, don’t forget to show your business logo at the top-left corner of each page. Last but not least, your website URL should be short and easy to remember.
2. Publish fresh and engaging content regularly
Who doesn’t know the fact now that “Content is King”. You will have to strive more to provide fresh, informative and engaging content to your visitors. Your content must provide needed value to your visitors.
It is your content that brings most of the traffic organically to your website. So, to bring the organic traffic and to retain this traffic, you have to make your content readable while keeping the technical accuracy intact.
Your content has to be very informative with simple words, not jargons. Try to avoid jargons as much as you can. Online readers mostly prefer skimming through the content. So make your content engaging and easy to absorb information quickly.
So to keep your content engaging and readable you can follow these following ways;
3. Include client testimonials
Try to include testimonials from your existing long-term, highly satisfied clients. Adding such testimonials will increase your credibility to visitors of your website, seeking such services. They are most likely to get converted after having a look into these testimonials.
You have to choose testimonials of different types of business owners having a variety of services from you. It would help if you mentioned the name of your client and their business name. It will prove the authenticity of your clients. If possible, you can add URL of their business website.
Publish only legit testimonials of your clients. It will make your business trustworthy to the people who are seeking accounting-related services.
4. Make your website responsive
For all sorts of websites, responsiveness is a significant feature. So many traffic comes to a website from tab, notebook, mobile, and other devices. So your website has to be compatible with all devices. It makes visitors stay on your website for a more extended period.
There is an accurate statistics about this that you can’t ignore. Almost 50% of organic traffic comes to a website are mobile users. Responsiveness issue for mobile devices is very crucial.
While working on the responsiveness issue, prioritize navigation of the website. This way, it will be easy for visitors to find out the information they are searching.
Provide proper contact options
Like many other businesses, having a reliable contact option on the website for an accounting firm is a must.
Accounting firms don’t come with so many lucrative offers like other business. So lead generation opportunity for such firm is not as much as the other industries. As the offers are not very attractive to the visitors, the business owner and the website designers must be very mindful about it. The contact form and other contact options should not be simple looking in an accounting firm’s website.
The designers and the developers must build the website in a way that it gets the attention of the visitors.
Proper needed attention must be given to the following issues;
In an accounting firm, the business is to provide specialized services to the clients. Any business needs to generate enough enquiries or leads to convert some of them into clients for the long term. The accounting firm also needs to attract new clients in some specified ways.
So, having a good website is essential for an accounting firm. It is a prominent way for such firms to show their expertise to their potential clients. It can show testimonials of their existing and potential clients as well. An accounting firm’s owner must try to incorporate all the features that an ideal website must-have. Doing so will make the business reach even more people seeking those services?
Ryan Aslatt is a web strategist, freelance writer, and an independent blogger. He currently works at WebAlive Brisbane, a web design and development company. He loves digging up info on diverse ways of targeted digital advertising as well as history and geo-politics!